‘Twas three weeks before Christmas and…
The ABCD toy room was rather empty. About 400 toys rested on the distribution tables. Meanwhile requests for help were pouring in at an unprecedented rate. SIX THOUSAND toys were needed for families seeking to celebrate Christmas, Kwanzaa, Channukah and Three Kings Day.
“With the pandemic still impacting the families we serve in Boston and the Mystic Valley region – with jobs lost and soaring prices – many parents had very limited resources for buying gifts for their children this year,” said ABCD President/CEO John J. Drew. “We knew we had to help them put smiles on their children’s faces after this difficult year, as the ABCD Toy Drive has done for more than 50 years.”
ABCD immediately launched a media outreach campaign and the press responded big time! The media was wonderfully supportive. THANK YOU!